Why We Do This
Bearded Lion Empire is the place where creativity meets entrepreneurial spirit. We show how modern trends and bold ideas become a strong, authentic brand – without empty promises.
Bearded Lion Empire is the place where creativity meets entrepreneurial spirit. We show how modern trends and bold ideas become a strong, authentic brand – without empty promises.
Every project starts with an original idea. We rely on design thinking and agile methods to shape concepts into real brands.
Transparency, sustainability, and tangible quality come before quick profits. Our focus is on long-term growth and real added value.
You get a platform that makes your vision visible – with golden accents that convey a premium feel, and content that truly helps you move forward.
Our Identity
Our work is aimed at designers, founders and trendsetters who want to translate their ideas into sustainable business models. We accompany them from the first sketch to the brand launch.
Target group: Creatives & FreelancersFor us, golden accents are not decoration, but an expression of an attitude. Every visual decision follows a clear brand core – reduced, high-quality, recognizable.
Style: clear, luxurious, timelessWe observe cultural currents, digital developments and new work models. This creates content that inspires and at the same time offers orientation in a changing world.
Focus: Lifestyle, Innovation, EthicsOur network consists of makers who seek genuine exchange. No superficial influencer marketing, but real collaborations on an equal footing with clear added value.
Values: Authenticity, Respect, QualityBeauty alone is not enough. Each project combines well-thought-out positioning with visual excellence – so that brands are not only seen, but understood.
Method: Design Thinking & Brand StrategyOur communication is transparent, direct and free of empty promises. We say what we do – and do what we say. This creates long-term credibility.
Principle: Honesty as a Brand ValueThe founding of Bearded Lion Empire began in 2018 in a small studio in Vienna. What started as an experiment with limited T-shirt collections quickly evolved into a platform for creative minds. The turning point came in 2020 when we shifted from mass production to exclusive collaborations with local artists. This decision not only brought us media attention but also a loyal community that continues to grow to this day.
Today, we collaborate with over 20 independent designers and have expanded our reach across the entire DACH region. Our focus is on sustainable production cycles and authentic brand partnerships – without compromising on aesthetics.
In 2019, we opened a temporary store in the 7th district. Demand exceeded all expectations: within three weeks, we sold 80% of the merchandise. This confirmed that the market is looking for handpicked, limited pieces.
In 2021, we introduced organic cotton and recycled yarns. Production costs rose by 30%, but customer satisfaction and the return rate improved significantly. A risk that paid off in the long run.
At the beginning of 2023, we went online with our own blog and a curated marketplace. The response was overwhelming: within six months, we recorded over 50,000 visitors per month. The step into the digital space was the logical next milestone.
In autumn 2023, we started a series of exhibitions and workshops with emerging artists. These collaborations not only brought new perspectives to our collections but also strengthened our position as a cultural platform.